Top 5 Social Apps on Android in Switzerland: Q1 2024

In Q1 2024, the top five social apps on the Android platform in Switzerland—Facebook, Threads, TikTok, Instagram, and Instagram Lite—exhibited varied performance across key metrics. Here’s a closer look at their trends:

Facebook from Meta Platforms, Inc. experienced a notable increase in weekly downloads, peaking at around 17.4K in the week of February 26. Weekly revenue saw fluctuations, with the highest recorded at approximately $4.3K in the week of February 5. Active users showed a steady increase, reaching nearly 1.5M by the end of February.

Threads by Instagram witnessed a decline in downloads early in the quarter, dropping to about 3.9K in the week of February 26. However, it rebounded towards the end of the quarter with downloads reaching over 7.2K in mid-March. Active users for Threads steadily increased, peaking at around 47.1K in the week of March 18.

TikTok from TikTok Pte. Ltd. maintained a strong revenue stream, consistently generating around $850K weekly, with minor fluctuations. Downloads remained relatively stable, averaging around 4.5K per week, with a slight increase to 5.9K in the final week of March. Active users showed a slight decline from 362.9K at the start of January to around 348.5K by the end of March.

Instagram also by Instagram, saw a moderate increase in weekly downloads, peaking at 4K in the last week of March. Revenue showed significant peaks, notably reaching $6.6K in early February. Active users remained robust, averaging around 750K weekly, with minor fluctuations throughout the quarter.

Instagram Lite exhibited a steady increase in downloads throughout the quarter, peaking at over 2.6K in the last week of March. Active users followed a similar trend, increasing from 10.1K at the start of January to approximately 14.8K by the end of March.

These insights, derived from Sensor Tower data, highlight the dynamic performance of leading social apps in Switzerland. For more detailed analytics and insights, visit Sensor Tower.